A few weeks ago a client surprised me on our Zoom call–
Here she created the copy for her offer on a WHIM–
–but was SHOCKED it came from HER.
The fact is–you simply need to combine your strengths with the right QUESTIONS.
Questions are the key
The reality is this client had some version of this in her head. As the session went on, she described it, in HER business-owner language. She knew it backwards and forwards. She had results to back up the success of her offer. She had her own success story.
The difference was the questions she was asking herself. Continue reading “Powerful copy comes from asking the right QUESTIONS”