“BUT what do you mean? –GIVING VALUE is my life blood!”
Yes, it is.
BUT are you giving the value you want to put out–
or are you giving the value your amazing clients-to-be need?
I’ll give you an example:
Today I threw some whipped cream on a carrot and had this brilliant idea to share it with my audience who, as entrepreneurs, clearly care about such things.
Haha–yeah… the idea didn’t survive long enough to happen. (It was tasty, though.)
Here’s the thing–
There are a TON of amazing, insightful business owners out there sharing little things that seem fun OR the parts of their work they find endlessly fascinating… but that their people would rather scroll by. Oops.
I’m not saying never share those–just don’t share that exclusively or often.
Okay–so fun for fun’s sake is out, interesting-because-we-think-so is out.